Fjaka

Brand Identity and Web Design

Coming from Dalmatia, Croatia’s Southern Adriatic coast, to be caught by fjaka is to be overcome by a desire to rest and enjoy the moment. Rochelle Kelava’s yoga and life coaching practices are rooted in the philosophy that to pause and take pleasure in small joys is not counter to a life well-lived, but essential to it.

The brand identity, imagery, and palette reflect the warmth of the Croatian coastline. Tradition meets modernity in the logo design through the use of transitional typography. The design is clean yet approachable.